Keep the referrals.
Add a second channel only if it earns its place.
A free channel is already doing the job.
Do not replace what is already working.
Build. Run. Own.
Build
We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.
Run
We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.
Own
We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.
A future second channel, kept deliberately narrow.
Named SMB targeting
Map only the companies and leadership roles Rod says fit HR Prime's fractional HR work.
Founder-quality messaging
Turn HR Prime's real point of view into plain outreach that protects the trust behind the referral business.
Client-owned execution
Run the system, document it and train the person who will own it inside HR Prime.
Every message, written for one real person.
Target
Map the SMB leadership teams Rod says are worth meeting, with the referral network left intact.
Personalize
AI reads each profile and writes a unique message. No templates.
Hand off warm
A positive reply pings you and your operator with the prospect and a way to reach them.
You take it from there
You take pre-qualified conversations. The engine handles everything before it.
Referrals remain the base. Outbound stays optional.
Referrals stay
Nothing in the build replaces or interferes with the network already feeding HR Prime.
Budget is a real gate
No work starts unless Rod decides the incremental reach is worth funding.
HR Prime owns it
If built, the second channel transfers with its playbook, tooling, reporting and trained operator.
Numbers from live campaigns, not projections.
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
You own it at the end. That is the difference.
Stand up fast. Prove it. Then scale.
Build
The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.
The test
Run against the KPIs we agree up front. First meetings on the calendar early.
Ramp
Once the numbers hold, ramp the seats and breadth to the volume you want.
Hand over
Playbook, tooling, dashboards and a trained operator. The engine is yours.
Keep the referral motion. Revisit only if the case changes.
- No action while referrals provide the reach HR Prime wants and there is no budget for another channel.
- If that changes, a short call with Dan tests the case for incremental reach without touching the referral motion.
- If the second channel does not earn a place, leave it there.